Data driven commercial analytics from general empirical to granular

Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions with a high degree of accuracy when providing a streamlined, case-by-case customer experience.

A recent analysis studied the prescribing behavior of HCPs and by leveraging machine learning models. After overcoming a few challenges, the commercial team was twice more likely to pinpoint a brand adopter than using volume driven methods from the past.

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