In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.
- Quirk’s article on simulation-based cognitive interviewing
- Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science
- KMK Consulting Inc. Announces the Launch of Subsidiary, InTask, Inc.
- How to use narrative to derive patient journey insights