Analytics, software, and research to help biopharma companies reach more patients, faster.

 

KMK Consulting is a one-stop shop for commercial operations support. We make analytics accessible so you can make better real-world business decisions.

Company Updates

Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future

January 26th, 2018|Categories: Data Services, White Papers|

Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being [...]

Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

January 25th, 2018|Categories: Advanced Analytics, White Papers|

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their [...]

Quirk’s article on simulation-based cognitive interviewing

May 8th, 2017|Categories: Advanced Analytics, News|

Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.

Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science

April 5th, 2017|Categories: Advanced Analytics, News|

https://www.pm360online.com/using-predictive-analytics-to-enhance-customer-interaction/

How to use narrative to derive patient journey insights

October 5th, 2016|Categories: Advanced Analytics, White Papers|

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we [...]

Testimonials

“I’m a big fan of KMK. We started slow with them but at this point KMK has the majority of our field analytics work, including alignments, call planning, field targeting processes, field reporting, and incentives. I couldn’t be more pleased with the work from KMK. In every one of these areas they’ve delivered high-quality work and in many cases exceeded our expectations. What I’ve found is they take the time to understand our problems and work with us to come up with a solution, versus larger analytic shops who come with pre-defined solutions. I would recommend them to anyone who asks.”
Vice President of Sales, Mid-sized pharmaceutical company
“KMK has done a great job on the market research and analytics we needed to support the launch of our first product. We turned the bulk of our research assignments over to them, beginning with the new product forecast, and have benefited from a very effective partnership with senior staff who understand our business and care about our success.”
Senior Director, Biopharma

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