News and Announcements

May 2017

Quirk’s article on simulation-based cognitive interviewing

May 8th, 2017|Categories: News|

Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.

April 2017

Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science

April 5th, 2017|Categories: Uncategorized|

https://www.pm360online.com/using-predictive-analytics-to-enhance-customer-interaction/

October 2016

KMK Consulting Inc. Announces the Launch of Subsidiary, InTask, Inc.

October 11th, 2016|Categories: News|

Company’s First Product is an Innovative Simulation Platform for the Healthcare Market Research Industry MORRISTOWN, NJ, TUESDAY, OCTOBER 11, 2016 -- Leading US commercial analytics and operations firm KMK Consulting is pleased to announce the [...]

How to use narrative to derive patient journey insights

October 5th, 2016|Categories: Article|

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we [...]