marketing analytics

Process automation and data-driven predictive insights – including artificial intelligence (AI), machine learning, and data mining – are changing how pharmaceutical executives make strategic decisions across commercial operations. Are you prepared?

marketing analytics

Process automation and data-driven predictive insights – including artificial intelligence (AI), machine learning, and data mining – are changing how pharmaceutical executives make strategic decisions across commercial operations. Are you prepared?

Sales Force
Effectiveness

marketing
Analytics

Data
Services

Market
Research

HEOR

KMK - Unlock forward looking insights via machine learning“Predictive analytics and data visualization offer pharma business leaders the opportunity to transform commercial-spend optimization and lift returns by 10 to 25 percent.” – McKinsey & Company

Advanced analytics can help pharma companies boost sales and reach more patients. Today, a centralized big data management framework with built-in advanced analytics capabilities, including artificial intelligence (AI), machine learning, and data mining, is a requirement to achieve commercial excellence.

forecasting

KMK forecasting expertise focuses upon four key elements:

COMMUNICATION

We work closely with client brand experts on key assumptions to ensure quality and fully incorporate clients’ in-depth knowledge of the market. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.

INVESTIGATION

Drawing on our extensive knowledge and industry experience, we investigate and research specific brands and markets.

FLEXIBILITY

We adapt to use the most applicable forecasting model, such as TRx or dollar-based. We have the parameterized ability to vary key assumptions “on the fly” and observe sensitivity. 

RANGE FORECASTING

Forecasting output reflects different levels of confidence, thus giving our clients the freedom to choose based on latest market conditions. We make sure our clients gain in-depth understanding of the final deliverable. 

message analytics

KMK message analytics, based upon usage and effectiveness data available, help to increase sales, customer satisfaction, and your business outcome.

  • KPI reporting for marketing & sales insight
  • Correlation between sales and satisfaction; sales and content
  • Message Optimization
  • Driving depth to increase satisfaction and sales
  • Differential messaging by specialty
  • Personalized messaging to the individual doctor
  • “Next Best Call” recommendations
  • Multi-channel use for message optimization

roi

KMK ROI analyses produce a thorough understanding of promotion performance, providing commercial leadership with information to make resource allocation decisions. KMK conducts ROI analyses with the goal of increasing your business profit.

KMK’s ROI analyses factor in:

  • Promotion response modeling
  • Carry over analysis
  • Other key determining factors

KMK is an Alteryx Certified Partner

KMK is an Alteryx Certified Partner

The Benefits of Using Alteryx Over Traditional Code

Alteryx helps KMK analysts provide clean customer-ready analysis to save you time, so you can focus on your business.

For the past several decades, code-based platforms dominated the analytics realm for organizing large amounts of data and for performing advanced analytics. Recently there is a trend in the analytics community of migrating from code-based analytical platforms to code-free platforms such as Alteryx. What benefits do code-free platforms provide?

Going code-free:

  1. Allows for non-technical power-users Analysts can focus on true business requirements and perform more advanced analytics without spending effort to sharpen technical skills or limited efficiency as to pick up another coding language. This widens the audience and user-base of the tool and much less restricted on who may perform analytics.
  2. Facilitates communication and accelerates business sign-offs Code-free platforms by nature facilitate communication during change management scenarios and often serves as a visual aid during communication and business sign-offs. When a new data source calls or current BI needs a new KPI, analysts no longer need to settle for a less than ideal option because it takes too much time or cost to make changes “properly.” This encourages the launch of new advanced analytics with confidence and cohesion within teams.
  3. Makes converting task ownership more feasible Transferring ownership of a workflow is finally feasible for a code-free analytics platform. A vendor may perform the initial development and later transfer to the in-house team to maintain the analysis in the long run and manage future changes and improvement. Whereas in a code-based platform, transferring ownership is often more cumbersome than re-building from scratch due to individualized programmer styles and the non-visualized nature.
  4. Makes quality control for visual quicker change request roll-outs In comparison with code-based workflows where depend on how the codes were written, tailored codes may be prone to occasional hiccups that are almost impossible to detect. And once detected, it is usually too late. A code-free visualized workflow has the capability to create quality control tasks that are straightforward to the eye. Analysts are able to know exactly where and what is being verified.

marketing analytics insights

marketing analytics insights