Unlock forward looking Insights via Machine Learning

Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions [...]

Organizing Data? Seeing is Believing

Organizing Data? Seeing is Believing Organizing data should not be so difficult and stressful for analytical personnel when the solution seems so simple: A visible data process allows for adjustments and enables analytics most suitable for the business needs of the time. For many years, Microsoft® Office Excel spreadsheet program has been the “go-to” tool for data [...]

KMK Value Based Medicine

Delivering Customer Value Accelerating Brand Performance in an Era of Value-based Medicine Delivering exception customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? Clearly, questioning if value matters is a [...]

Exploring the significance of Real World Evidence and Real World Data

The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been published for using RWE in clinical studies and the FDA is [...]

Panel Analysis: Why You Need to Add this ‘Secret Weapon’ to your Marketing Analytics Arsenal

Does this diagram look familiar?  If your response curves resemble this, you are most likely wondering, “Why do lower target deciles appear more responsive than higher ones?” Or, “Why is the promotion showing a negative impact on sales?” Figure 1: Response curve results from a traditional model Your promotion response model may not be capturing [...]

Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis

Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life sciences. Predictive analytics in the life sciences industry has long struggled to cope with [...]

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