Using Predictive Analytics and Machine Learning to Stay Ahead of the Game In the latest issue of PM360, KMK President Michael Karbachinskiy Weighs in on the Use of AI and Machine Learning in Pharmaceutical Sales: The best use case we have found for predictive...
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an...
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