Agile Market Research Approaches, the Way to Faster Results [white paper]

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time [...]

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, [...]

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it leads [...]

Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future

Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being designated as “no access.” Despite this declining access trend, the industry continues to allocate most of its total sales and [...]

Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business intelligence solutions, thereby lessening the effectiveness of their decisions. There are many reasons for [...]

How to use narrative to derive patient journey insights

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s encounter with illness, we can miss the explanatory arc that emerges from [...]

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