Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business intelligence solutions, thereby lessening the effectiveness of their decisions. There are many reasons for [...]

How to use narrative to derive patient journey insights

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s encounter with illness, we can miss the explanatory arc that emerges from [...]

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