Panel Analysis: Why You Need to Add this ‘Secret Weapon’ to your Marketing Analytics Arsenal

Does this diagram look familiar?  If your response curves resemble this, you are most likely wondering, “Why do lower target deciles appear more responsive than higher ones?” Or, “Why is the promotion showing a negative impact on sales?” Figure 1: Response curve results from a traditional model Your promotion response model may not be capturing [...]

How to become the Iron Man of Data Analytics?

Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin -- part of our red blood cells that carries oxygen to the body’s tissues. In addition, [...]

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