In 2018 Bowen Wang graduated with two degrees from Lehigh University; he received a Bachelor’s in Finance with a minor in Computer Science, as well as a Master’s in Statistics. Working at KMK has been Bowen’s first job out of school and he has shown tremendous growth. He has recently assumed his new role as [...]
Does this diagram look familiar? If your response curves resemble this, you are most likely wondering, “Why do lower target deciles appear more responsive than higher ones?” Or, “Why is the promotion showing a negative impact on sales?” Figure 1: Response curve results from a traditional model Your promotion response model may not be capturing [...]
We were extremely pleased to host KMK China employees Yuan Cheng and Kelly Qiao Song at KMK’s corporate office in Morristown, NJ. Over their two-month stay, they made a lot of memories, and in keeping with KMK’s commitment to complete transparency, we used this opportunity to share our past experiences and current knowledge with one [...]
With the ever-increasing degree of digitalization of health records of various kinds, it has never been easier to track different facets of a patient’s journey. Not only it is now possible to trace all the different events associated with one particular medical encounter, there are also ways and means to probe into what happens before [...]
It was a pleasant day in Morristown and Jing Yu, a director at KMK, was oscillating between offices and conference rooms when approached for this interview. She quickly remarked: “I have not been interviewed like this before, but I am also looking forward to opening up about my journey of growth at KMK.” Jing received [...]
Early on in his life if you told this “computer geek” he would become a reliable software developer then you would definitely be right. That’s what Neeraj Ganvir thought 10 years ago when he took his first step at fulfilling his dream. A career path that started in India has now led him to a [...]
Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin -- part of our red blood cells that carries oxygen to the body’s tissues. In addition, [...]
Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, [...]
Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it leads [...]
Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being designated as “no access.” Despite this declining access trend, the industry continues to allocate most of its total sales and [...]