Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science

https://www.pm360online.com/using-predictive-analytics-to-enhance-customer-interaction/

How to use narrative to derive patient journey insights

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s encounter with illness, we can miss the explanatory arc that emerges from [...]

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