Organizing Data? Seeing is Believing

Organizing Data? Seeing is Believing Organizing data should not be so difficult and stressful for analytical personnel when the solution seems so simple: A visible data process allows for adjustments and enables analytics most suitable for the business needs of the time. For many years, Microsoft® Office Excel spreadsheet program has been the “go-to” tool for data [...]

Four Key Questions About Data Analytics

Data analytics and AI are changing the pharma industry. Many organizations have already realized the urgency to promote data literacy and try to effectively turn tremendous amounts of data into insights. Click here to read more!  

Panel Analysis: Why You Need to Add this ‘Secret Weapon’ to your Marketing Analytics Arsenal

Does this diagram look familiar?  If your response curves resemble this, you are most likely wondering, “Why do lower target deciles appear more responsive than higher ones?” Or, “Why is the promotion showing a negative impact on sales?” Figure 1: Response curve results from a traditional model Your promotion response model may not be capturing [...]

It is time to use an Interactive Flow Diagram to Tell Patient Narratives

With the ever-increasing degree of digitalization of health records of various kinds, it has never been easier to track different facets of a patient’s journey. Not only it is now possible to trace all the different events associated with one particular medical encounter, there are also ways and means to probe into what happens before [...]

How to become the Iron Man of Data Analytics?

Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin -- part of our red blood cells that carries oxygen to the body’s tissues. In addition, [...]

Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis

Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life sciences. Predictive analytics in the life sciences industry has long struggled to cope with [...]

KMK’s date with data – #TableauConference2018

Tableau is one of the 'it' platforms used by data visualization experts. KMK, with a broad service offering with tableau, is now an official sponsor of the Tableau Conference 2018, happening in New Orleans from October 22nd to October 25th. Come over to the KMK Kiosk in the conference if you want to know more about [...]

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, [...]

Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business intelligence solutions, thereby lessening the effectiveness of their decisions. There are many reasons for [...]

Quirk’s article on simulation-based cognitive interviewing

Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.

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