Brand Analytics

To contact Paul Johnson, call (973) 739-8706, or use the form below:

Driving insight and strategy through
deeper analytics

KMK’s brand analytics group understands that running a profitable business depends on data analytics to create and optimize brand messaging and allocation of resources in order to increase sales, customer satisfaction, and business outcomes. With our many years of marketing science experience, KMK’s insights help customers achieve commercial excellence.

Forecasting

KMK forecasting expertise focuses upon four key elements:

Communication

We work closely with client brand experts on key assumptions to ensure quality and fully incorporate clients’ in-depth knowledge of the market.

Investigation

Drawing on our extensive knowledge and industry experience, we investigate and research specific brands and markets.

Flexibility

We adapt to use the most applicable forecasting model, such as TRx or dollar-based. We have the parameterized ability to vary key assumptions “on the fly” and observe sensitivity.

Range Forecasting

Forecasting output reflects different levels of confidence, thus giving our clients the freedom to choose based on latest market conditions. We make sure our clients gain in-depth understanding of the final deliverable.

Message Analytics

KMK message analytics, based upon usage and effectiveness data available, help to increase sales, customer satisfaction, and your business outcome.

  • KPI reporting for marketing & sales insight
  • Correlation between sales and satisfaction; sales and content
  • Message Optimization
    Driving depth to increase satisfaction and sales
    Differential messaging by specialty
    Personalized messaging to the individual doctor
  • “Next Best Call” recommendations
  • Multi-channel use for message optimization

ROI

KMK ROI analyses produce a thorough understanding of promotion performance, providing commercial leadership with information to make resource allocation decisions. KMK conducts ROI analyses with the goal of increasing your business profit.

KMK’s ROI analyses factor in:

  • Promotion response modeling
  • Carry over analysis
  • Other key determining factors