About Scott McDowell

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So far Scott McDowell has created 5 blog entries.

Agile Market Research Approaches, the Way to Faster Results [white paper]

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in technology, software, and data are changing the ways businesses operate. Time [...]

Incentive Compensation Guiding Principles #3: Create Fairness / Equity

Equal Earning Opportunity (Unbiased Plan) When territory differences are not accounted for in an IC plan the differences in payout may have more to do with differences in territory dynamics such as product potential, product share, managed care or accessibility than with individual performance. This is often referred to as a biased plan. Establishing fair [...]

Incentive Compensation Guiding Principles #2: Be Motivational

Driving intended positive behaviors Every single IC Plan, no matter how well thought out or off-the-cuff, has one thing in common – in impacting pay, it also drives emotions and behaviors. However, the type of emotions and behaviors (which can be positive or negative) that are driven will vary for every plan. In order to [...]

Incentive Compensation Guiding Principles #1: Align with Strategy

Aligning with company or brand strategy Every organization and brand carries a strategy for commercialization success to which an incentive plan should be aligned. These strategies can vary significantly based on brand characteristics and requirements, the brand’s position in its life cycle, market or policy situations, and the list goes on. Strategic alignment becomes even more complex [...]

Press Release: KMK Consulting, Inc. Expands Presence in Boston to Help Biotechnology Companies from Pre-Launch to Commercialization

KMK Consulting, Inc. announced the expansion of the company’s footprint in the biotechnology hub of Cambridge, MA. This expansion strengthens KMK’s presence for the sales, support, and delivery of commercial operations, primary market research, and sales force effectiveness consulting for the biotechnology corridor. With this expansion, KMK can better meet the needs of biotech companies before and during the commercialization [...]

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