About Lokesh Balireddy

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So far Lokesh Balireddy has created 22 blog entries.

Unlock forward looking Insights via Machine Learning

Data driven commercial analytics from general empirical to granular Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions [...]

Organizing Data? Seeing is Believing

Organizing Data? Seeing is Believing Organizing data should not be so difficult and stressful for analytical personnel when the solution seems so simple: A visible data process allows for adjustments and enables analytics most suitable for the business needs of the time. For many years, Microsoft® Office Excel spreadsheet program has been the “go-to” tool for data [...]

KMK Value Based Medicine

Delivering Customer Value Accelerating Brand Performance in an Era of Value-based Medicine Delivering exception customer value – we hear about it every day within the circles of sales and marketing, but what does it really mean? Why is it important, and in the end, does it really matter? Clearly, questioning if value matters is a [...]

Exploring the significance of Real World Evidence and Real World Data

The terms Real World Evidence (RWE) and Real World Data (RWD) appear more and more in industry discussions and within FDA reports. The pharma industry is embracing RWE and it is quickly becoming the next big thing in industry intelligence. FDA guidelines have been published for using RWE in clinical studies and the FDA is [...]

Four Key Questions About Data Analytics

Data analytics and AI are changing the pharma industry. Many organizations have already realized the urgency to promote data literacy and try to effectively turn tremendous amounts of data into insights. Click here to read more!  

Learning the Ropes: An Intern’s Story at KMK

In 2018 Bowen Wang graduated with two degrees from Lehigh University; he received a Bachelor’s in Finance with a minor in Computer Science, as well as a Master’s in Statistics. Working at KMK has been Bowen’s first job out of school and he has shown tremendous growth. He has recently assumed his new role as [...]

Panel Analysis: Why You Need to Add this ‘Secret Weapon’ to your Marketing Analytics Arsenal

Does this diagram look familiar?  If your response curves resemble this, you are most likely wondering, “Why do lower target deciles appear more responsive than higher ones?” Or, “Why is the promotion showing a negative impact on sales?” Figure 1: Response curve results from a traditional model Your promotion response model may not be capturing [...]

East Meets West: The KMK Way

We were extremely pleased to host KMK China employees Yuan Cheng and Kelly Qiao Song at KMK’s corporate office in Morristown, NJ. Over their two-month stay, they made a lot of memories, and in keeping with KMK’s commitment to complete transparency, we used this opportunity to share our past experiences and current knowledge with one [...]

It is time to use an Interactive Flow Diagram to Tell Patient Narratives

With the ever-increasing degree of digitalization of health records of various kinds, it has never been easier to track different facets of a patient’s journey. Not only it is now possible to trace all the different events associated with one particular medical encounter, there are also ways and means to probe into what happens before [...]

Gritty and Fearless: How to succeed at KMK

It was a pleasant day in Morristown and Jing Yu, a director at KMK, was oscillating between offices and conference rooms when approached for this interview.  She quickly remarked: “I have not been interviewed like this before, but I am also looking forward to opening up about my journey of growth at KMK.” Jing received [...]

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