About Lokesh Balireddy

This author has not yet filled in any details.
So far Lokesh Balireddy has created 7 blog entries.

How to become the Iron Man of Data Analytics?

Do you feel sluggish or lethargic most days? Are you susceptible to catching colds? If you blame the “daily grind” for why you’re feeling rundown, you might be overlooking a simple nutrient deficiency. Iron is needed to make hemoglobin -- part of our red blood cells that carries oxygen to the body’s tissues. In addition, [...]

Capturing Promotion Response: How Panel Analysis can improve the accuracy of Predictive Analysis

Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life sciences. Predictive analytics in the life sciences industry has long struggled to cope with [...]

KMK’s date with data – #TableauConference2018

Tableau is one of the 'it' platforms used by data visualization experts. KMK, with a broad service offering with tableau, is now an official sponsor of the Tableau Conference 2018, happening in New Orleans from October 22nd to October 25th. Come over to the KMK Kiosk in the conference if you want to know more about [...]

The Ultimate Plan for Strong Analytics Support to Drive Business Decisions : A no-compromise solution on quality and value

Pharmaceutical commercialization is getting more challenging every day. Analytics talent is in high demand to support informed and insightful business decisions across a global landscape. Yet, despite the increasing market complexity, most commercialization leaders are facing cost reduction pressure resulting in the exploration and assignment of work to lower-cost alternatives. In terms of analytics support, [...]

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the IC Plan is an investment that promotes exceptional behavior and motivates sales reps to exceed expectations. In addition, it leads [...]

Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future

Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being designated as “no access.” Despite this declining access trend, the industry continues to allocate most of its total sales and [...]

Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business intelligence solutions, thereby lessening the effectiveness of their decisions. There are many reasons for [...]

Load More Posts