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Quirk’s article on simulation-based cognitive interviewing

Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.

Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science

https://www.pm360online.com/using-predictive-analytics-to-enhance-customer-interaction/

KMK Consulting Inc. Announces the Launch of Subsidiary, InTask, Inc.

Company’s First Product is an Innovative Simulation Platform for the Healthcare Market Research Industry MORRISTOWN, NJ, TUESDAY, OCTOBER 11, 2016 -- Leading US commercial analytics and operations firm KMK Consulting is pleased to announce the launch of a new, independent subsidiary, InTask, Inc., which will provide innovative simulation platforms for use in healthcare market research. [...]

How to use narrative to derive patient journey insights

We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s encounter with illness, we can miss the explanatory arc that emerges from [...]

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