Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.
Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Scienceadmin
Company’s First Product is an Innovative Simulation Platform for the Healthcare Market Research Industry MORRISTOWN, NJ, TUESDAY, OCTOBER 11, 2016 -- Leading US commercial analytics and operations firm KMK Consulting is pleased to announce the launch of a new, independent subsidiary, InTask, Inc., which will provide innovative simulation platforms for use in healthcare market research. [...]
We all appreciate a good story. As researchers, however, we sometimes overlook the power of narrative in exploring one of the most basic topics in health care market research – the patient journey. When we rush to impose prefabricated schema on the patient’s encounter with illness, we can miss the explanatory arc that emerges from [...]