Life Science commercial operations analytical support since 2000


KMK Consulting brings together a range of functional competencies in marketing science, market research, forecasting and sales force effectiveness to provide our biopharma clients with fully integrated solutions that support their commercial success.


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Company News

A Roadmap to Success: Five Guiding Principles to Incentive Compensation Planning

January 26th, 2018|Categories: Article|

Attracting and retaining productive and satisfied sales representatives is paramount to the success of any commercialization effort. Likewise, the sales force incentive plan (IC Plan) is critical to achieving these goals. When properly designed, the [...]

Pharma Companies’ Sales Reporting Efforts Often Fall Short. A look at why this occurs and how to avoid it in the future

January 26th, 2018|Categories: Article|

Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being [...]

Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

January 25th, 2018|Categories: Article|

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their [...]

Quirk’s article on simulation-based cognitive interviewing

May 8th, 2017|Categories: News|

Sounding Out the Diagnosis: Conducting cognitive interviewing with physicians. In the latest edition of Quirks, market researcher Zarif Islam reveals how simulation-based cognitive interviewing helps tackle common research challenges.

Using Predictive Analytics to Enhance Customer Interaction: Read more in this feature article by KMK’s Paul Rabideau, Sr. Adviser of Marketing Science

April 5th, 2017|Categories: Uncategorized|

KMK Consulting Inc. Announces the Launch of Subsidiary, InTask, Inc.

October 11th, 2016|Categories: News|

Company’s First Product is an Innovative Simulation Platform for the Healthcare Market Research Industry MORRISTOWN, NJ, TUESDAY, OCTOBER 11, 2016 -- Leading US commercial analytics and operations firm KMK Consulting is pleased to announce the [...]


“I’m a big fan of KMK. We started slow with them but at this point KMK has the majority of our field analytics work, including alignments, call planning, field targeting processes, field reporting, and incentives. I couldn’t be more pleased with the work from KMK. In every one of these areas they’ve delivered high-quality work and in many cases exceeded our expectations. What I’ve found is they take the time to understand our problems and work with us to come up with a solution, versus larger analytic shops who come with pre-defined solutions. I would recommend them to anyone who asks.”
Vice President of Sales, Mid-sized pharmaceutical company
“KMK has done a great job on the market research and analytics we needed to support the launch of our first product. We turned the bulk of our research assignments over to them, beginning with the new product forecast, and have benefited from a very effective partnership with senior staff who understand our business and care about our success.”
Senior Director, Biopharma